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Geb. 1947, Newcastle upon Tyne, Großbritannien/Nordirland
Sprachwissenschaft - German Studies (Fachgebiet) - German language; The business and economic environment of Germany; Advertising in Germany (Lehrgebiet)
Anschrift: University of Northumbria at Newcastle - Department of Modern Languages, Faculty of Arts and Design, University of Northumbria at Newcastle Upon Tyne - Lipman Building, Newcastle Upon Tyne NE1 7RU
E-Mail-Adresse:
Besondere Forschungsgebiete: Anglo-German perceptions and misperceptions; Advertising in Germany
Monographien: 'Made in Germany': the corporate identity of a nation (1992). (with J. Coveney) Harrap's Glossary of German Business Management Terms (1993, 1994). (with S.J. Moore) Termes Allemands de Management et de Gestion (1993).
Aufsätze und Beiträge: 'Der Autor muß respektiert werden' - Schlöndorff/Trotta's Die verlorene Ehre der Katharina Blum and Brecht's critique of film adaptation (GLL, 1979). Volker Schlöndorff's Die Blechtrommel and the 'Literaturverfilmung' debate (GLL, 1983). Adaptation and controversy in the New German Cinema, in European Cinema Conference Papers (ed. S. Hayward) (1985). 'Der Blick von außen': Volker Schlöndorff und Arthur Millers Tod eines Handlungsreisenden (Filmfaust, 1987). Advertising and the media in West Germany, in The media and society in contemporary Germany (ed. M. McGowan et al.) (1988). Made in Germany. Zur Werbekampagne von Audi in Großbritannien (Medium, 1988). Advertising slogans and the 'made-in' concept (International Journal of Advertising, 1988). Why 'Made in Europe' doesn't sell (EuroBusiness, 1989). Prussians of the South (International Management, 1989). Onward, business soldiers: top British and German managers and the language of warfare (GLL, 1994). 'Made in Germany' in the 1990s (GMon, 1995). Having the last laugh: 'Made in Germany' advertising in Britain today, in Anglo-German attitudes (ed. C. Cullingford et al.) (1995).
Zusätzliche Kurzinformationen: BA (Wales), MA (McMaster), MPhil (Reading)